Intercontinental Hotel, PA Sullivan – Pop up book, 2018

Intercontinental hotel Malta and the travelling agency PA Sullivan (now called Citrus Luxury) approached my team and I, whilst I worked at creative agency Blonde & Giant,  to create a custom pop up book for their stakeholder meeting in the USA.

Our clients wanted us to truly capture the essence of the Maltese islands and their vibrant culture through this book. Teaming up with my colleague Michaela Fleri Soler, we took charge of the entire creative process. From the art direction to the illustrations and paper engineering, we carefully crafted and engineered the pop-ups that would grace the book's pages. The end result was a meticulously customised 8-page book, complete with hard covers and captivating pop-ups on every page. The success of our endeavour surpassed all expectations. Our client not only achieved their desired outcome but also received praise from Chinese stakeholders who were so impressed with the book that they expressed interest in securing the rights to publish it.