Manouche Bakery, 2019
During my time living on the island of Malta, I had the delightful opportunity to work on various marketing campaign assets and brand collateral for one of Malta's favorite spots: Manouche Craft Bakery.
The primary concept behind the campaign was to target different types of people, including couples, students, and dog owners, among others. To portray them, I opted for humanised animals illustrated using a pencil drawing technique. This choice was particularly fitting as Manouche is a craft bakery where everything is handmade, and the illustrations conveyed this aspect effectively.
The second focal point of the campaign was to showcase the new food offerings at the bakery. To create a captivating storytelling approach with the photographs, I decided to incorporate simple illustrations that interacted with the food, effectively turning each pastry into its own unique story.
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I acknowledge the Traditional Owners and Custodians of the Kulin Nation, and pay respects to elders past, present and emerging.
